Client Reviews: 3 Top Tips When Asking for Feedback

Gathering feedback from clients is essential for improving services and building strong relationships. This article outlines three key strategies for effectively asking for feedback, ensuring that clients feel valued and engaged in the process.

Clients often perceive requests for reviews as favors. To shift this perspective, it is crucial to communicate how much you value their feedback. By expressing that you welcome reviews at any stage of the client relationship, you not only reinforce your commitment to high customer service standards but also foster a trustworthy business relationship. This approach provides clients with an opportunity to share their satisfaction with your services or suggest areas for improvement.

When meeting a prospect for the first time, informing them that they can read your existing reviews online and leave their own feedback can significantly boost their confidence in your services. By highlighting your public feedback, you can instil trust and demonstrate the quality of your work from the outset. Consider saying or writing something like:

"As I mentioned on our call, client feedback is really important to us. We invite everyone to review us at any stage, even after the first meeting. I’d love to get your feedback when you have a moment. You can write your review here at: https://vouchedfor.co.uk/ (and you can read my other reviews there too!)"

Feedback should not be limited to the end of a project. You can request a 'First Impression' review from a prospect after your initial meeting, and later, a more comprehensive review once you have completed initial work for them. Regularly asking for feedback demonstrates your commitment to providing excellent service consistently. Additionally, consider incorporating annual 'follow-up' reviews into your meeting process, allowing you to gather insights during your regular client reviews.