Why are reviews so important?

Why Collecting Reviews Matters

Once you have signed up, the next step is to start collecting reviews. Reviews are essential for getting the most value from your VouchedFor membership. They help build trust, attract new clients, and strengthen your online presence.

Reviews Build Trust and Drive Referrals

Reviews are not just for show. They provide real insight into the experience you offer and give both existing and potential clients confidence in your service.

When people see that others have had a positive experience with you, they are far more likely to trust you and recommend you to others. In fact, one in three new clients say they were influenced by VouchedFor reviews before deciding to work with an adviser.

Reviews also increase referrals. Research shows that 79% of clients are more likely to recommend their adviser to friends or family after leaving a review and seeing other positive feedback.

More broadly, 98% of consumers say they are influenced by online reviews when making decisions. Collecting reviews is one of the most powerful ways to strengthen your reputation.

Reviews Improve Your Online Visibility

In today’s digital world, your online presence is more important than ever. Many prospective clients will search for you online before making contact, and VouchedFor reviews often appear near the top of search results.

The number and recency of your reviews also affect where you appear in VouchedFor search results. Advisers with more recent reviews tend to appear higher in search listings. If you have few reviews, or if your last review was some time ago, you may be shown lower down than others in your area.