Boosting Profile Engagement on VouchedFor
As a firm manager, increasing visibility for your advisers on VouchedFor means more potential clients discovering their profiles and ultimately, more opportunities to build trust and grow business. This guide outlines how to:
Ensure profiles perform well in search results (Google and the VouchedFor directory)
Make the most of VouchedFor's reputation tools to drive traffic
Optimising Profile Visibility in Search Results
VouchedFor profiles can be found through Google search, the VouchedFor directory, and tools embedded across websites and emails. To improve visibility, make sure your advisers’ profiles are complete and optimised for both SEO and in-platform search:
Key Factors That Influence Profile Visibility In VouchedFor Search
Factor | Why It Matters | How to Improve |
Location | Search results are prioritised based on proximity | Ensure each adviser has an accurate, specific location set |
Total Review Count | More reviews = more social proof and visibility | Encourage advisers to invite clients regularly |
Recent Review Count | Recent activity boosts credibility and freshness | Invite feedback regularly, for example after each annual review |
Average Review Score | Higher scores improve placement and appeal | Review flagged risks in feedback and address issues constructively |
Key Factors That Influence Profile Visibility On Google
Factor | Why It Matters | How to Improve |
“About” section | Profiles without an “about” section with at least 50 words will not be indexed by Google | Ensure each adviser has more than 50 words in their “about” section |
Total Review Count | More reviews = more original content for Google to see which can improve SEO ranking. | Invite feedback centrally across the firm/ network and encourage advisers to invite clients regularly |
Use Reputation Tools to Drive Profile Views
In addition to search, VouchedFor offers a suite of Reputation Tools that help advisers promote their profile in everyday client touch points. These tools can significantly boost views and engagement.
Available Tools & How to Use Them
Tool | Description | How to Use |
Email Signature | A personalised banner linking to the adviser’s profile and review count | Add to every adviser email signature |
Certificate of Excellence | A downloadable PDF showcasing high review scores for the previous 12 months | Print for offices or showcase online e.g. LinkedIn |
Website Widget | Displays the adviser’s review count and rating | Embed on firm or adviser websites |
Recent Review Carousel (Firm-level) | A dynamic carousel showing client feedback from across the firm | Embed on the firm’s website |
Top Tips:
Ensure advisers use a VouchedFor email signature in every client email.
Place the Review Carousel or Widget in high-traffic areas of your website (e.g. homepage or contact page).
Regularly remind advisers to collect reviews, as tools dynamically update with the latest feedback.
Final Thought
The most successful firms treat VouchedFor profiles as living marketing assets. The more complete and visible they are, the more client trust they generate. By combining great profiles with the right tools, you can meaningfully increase profile engagement, and in turn, client enquiries.