Welcome to Verified+

Verified+ enhances your VouchedFor profile to make it more representative of your expertise, easier for prospective clients to understand, and more discoverable through both traditional search and AI-powered tools. Your account now has five new tabs under Verified+ in the left-hand menu: AI summary, Articles, FAQs, Pinned reviews and Expertise tags.  

This guide walks you through setting each tab up. Switching on your AI summary, choosing tags and pinning reviews only takes a few minutes. FAQs and Articles may take a little longer to complete, as you'll need to create the content before it can be published.  

Upgrading from Verified? Your existing profile’s content, reviews and enquiry quota stay exactly as they are. The new tabs simply add to what you already have. 

New to VouchedFor? Start by completing your core profile and inviting your first clients to leave reviews. Your Verified+ features work best once you have reviews in place. Our Getting started guides provide step-by-step instructions to help you get everything set up.

Your firm is responsible for making sure any FAQs or articles comply with financial promotion rules. If you have a compliance oversight function, make sure to get their sign-off before you publish. If your network or PI insurer also requires approval, check with them too. In the meantime, you can get your other Verified+ features set up. You can turn your AI summary on with a simple switch, so if you only have a few minutes, start with Step 3. 

Expertise tags highlight the types of clients you work with and the areas you specialise in. They help improve your visibility across web searches and AI-powered platforms. 

1. Go to Verified+ > Expertise tags. 

2. Browse the tags under Financial Advice, Mortgage Advice and Protection Advice, or type in the search box. Click “Show more” to see every tag in a group. 

3. Select each tag that applies to you. There's no limit, so choose every situation you genuinely help with. Your tags appear on your profile under "[Your name] can help you with". 

Tip: Tags are written in a way clients tend to describe their situation, such as "Creating income in retirement" or "Buying my first home". Choose the tags that reflect the clients you genuinely help, within your areas of authorisation. 

Pinned reviews let you showcase up to 2 short quotes from your verified reviews in the Pinned reviews section of your profile. These quotes are generated automatically by AI from your review content. 

1. Go to Verified+ > Pinned reviews. 

2. Find the quote you want to feature and switch on its Pinned toggle. You can pin up to 2 quotes. 

3. Switch on “Show pinned only” to check which quotes you've chosen. 

Tip: Choose quotes that reinforce your expertise tags. A quote that says how you helped with retirement planning backs up a retirement planning tag. 

Your AI summary appears on your profile under “Why clients choose [Your name]”. It gives visitors a quick overview of the themes in your client reviews. 

1. Go to Verified+ > AI summary. 

2. The tab is labelled Profile summary. Switch the AI Summary toggle from Disabled to Enabled. Your summary won’t appear on your profile until you do this. 

Your summary appears once you have at least 10 reviews in the last 12 months that include a written comment. This makes sure there’s enough content to build an accurate summary. If you have fewer than 10, you can still switch it on now, and it will go live automatically once you reach 10. 

Tip: Once enabled, a new summary is generated each day you receive new reviews and goes live on your profile automatically, with no action needed from you. The more reviews you have, the more useful your summary becomes. You can view your latest summary on your profile at any time, and switch the feature on or off whenever you choose. 

FAQs let you answer questions prospective clients commonly ask. VouchedFor provides the questions, grouped under Financial Advice, Mortgage Advice and Protection Advice, and you write the answers, up to 150 words each. You can publish up to 6 answers. 

1. Go to Verified+ > FAQs. 

2. Open a group, find a question you'd like to answer and click Add answer. 

3. Write your answer and get compliance sign-off if needed, then switch on the Published toggle. Drag the dotted icon next to a question to change the order. 

Articles are a chance to share your knowledge on topics your clients care about, such as tax allowances or planning for retirement. They help prospective clients understand your approach and can improve how often your profile appears in search.

1. Go to Verified+ > Articles.

2. Click Add new and fill in a title (up to 60 characters), a summary (up to 160 characters), the body (at least 100 characters) and up to 4 tags. The body supports bold, italics, underline, lists and headings. Leave a space after every full stop, or the text may be read as a link. Click Save to keep your draft, or switch on Autosave.

3. Once your compliance team has signed it off, click Submit for review. VouchedFor will then review and publish it. Published articles appear on your profile with their title, summary, date and category. Use the My articles and Firm articles tabs to see your own articles and any your firm admin has created for you.

As a regulated professional, your FAQs and articles must be educational and must not be a financial promotion. 

Do: 

• Write about topics your clients commonly ask about, in plain English 

• Explain concepts clearly and objectively 

• Stay within your area of authorisation and competence 

• Make clear that readers should seek regulated advice before making decisions 

Don't: 

• Recommend specific products, funds or providers 

• Make performance claims or predictions about returns 

• Use language that pressures readers into taking action 

• Mention the benefits of something without also explaining its key risks 

• Reuse content that has been used as a financial promotion elsewhere 

Your firm is responsible for making sure your FAQs and articles comply with financial promotion rules. If you have a compliance oversight function, they should review and sign-off your content before you submit it. If you don’t, for example if you’re a sole adviser, submitting content means you are taking on that responsibility yourself. 

When you submit an article, VouchedFor does a final check before it goes live. This doesn’t replace your own compliance sign-off. 

We recommend setting a date to re-review your published content so it stays accurate. VouchedFor adds a disclaimer to every article automatically, but your network may have extra requirements. For full guidance, read Writing FAQs and Articles for Verified+ Profiles.

Tip: Make sure your FAQs and articles are written specifically for your VouchedFor profile. Content copied from your website, blog or elsewhere online is seen as duplicate by search engines and AI tools, which negatively effects visibility. Unique content gives your profile the best chance of being found. 

You'll find them on the Profile views card on your home dashboard. 

Your home dashboard shows the impact your reviews, profile and Verified+ features have had over the last 12 months. Click the "Profile views" card to see: 

• How they found your profile: whether visitors came from the VouchedFor directory, via Google search, through one of your reputation tools (e.g. email signature badge, website widget), or from a link you shared. 

• Views over time: a monthly chart of visits from each source. 

After you add new Verifed+ content, such as articles, FAQs or expertise tags, check your views over the following weeks to see the impact and what’s helping your profile get found. Inviting more reviews and using your reputation tools are also the best ways to bring in more visitors.

• Keep inviting clients to leave reviews. Recent reviews strengthen your profile and your AI summary. 

• Review your pinned reviews and expertise tags every month. 

• Add a new FAQ or article when clients start asking about a new topic. 

Contact the team at customer_service@vouchedfor.co.uk and we'll be happy to help.