Correspondence Couldn't be Clearer

Updated 9 months ago by VouchedFor Team

Correspondence Is Clear is a Driver of Elevation Goal 2: Delighting existing clients, promoting advocacy and retention

Data based on responses to the following question, asked in the Verified Client review form

“How clear is the correspondence you receive from [adivser] and/or [firm]?”

Possible responses

Not clear
Quite clear
Clear
Couldn’t be clearer
N/a I don’t receive any correspondence

Correspondence Is Clear Score

Proportion of respondents answering “Couldn’t be clearer”

Relationship between Correspondence Is Clear and Passionate Advocacy

The relationship between Correspondence Is Clear and Passionate Advocacy is highly statistically significant

Why do we ask about Correspondence Is Clear?

Clarity of correspondence arose as a key driver of advocacy through our qualitative research with firm management teams, advisers and clients.

We confirmed this relationship quantitatively through our review forms. Our qualitative research has implied that this is in many cases a necessary, but not sufficient condition for passionate advocacy. Clear correspondence compounds positive experiences with the adviser, and can help clarify where clients have been unsure following their meetings with advisers.

How to improve your score:

Easy to read

Summarise. Where possible, it’s good to summarise and provide key information upfront and then cross-reference to other documents for more detail. For example, your client report should include the key information required by your client to make a decision, including any potential consequence of inaction. It should signpost to other documents which contain detailed information, such as product key features.

Formatting. Write in a way that encourages clients to engage with the document.
- Highlighting, underlining, or making text bold can draw attention to key points.
- The use of bullet points, tables, graphs and pictures can make content easier to digest.
- Avoid large paragraphs of “block text” as these can be hard to read.

Easy to understand

Simplify your explanations. UK adults generally have a lower level of literacy and numeracy than you may expect, so explaining in the simplest way possible will help ensure your correspondence is clear.

Avoid jargon and abbreviations.These can make content harder to read for clients as they’ll either need to put effort into learning what the abbreviation stands for, or continually refer to a glossary of terms.

Glossary. Where you must use technical terms, provide an explanation in easy to understand language. This will help build trust with your client and make them feel that they’ve learned something from your time together.

FAQs. Consider a frequently asked questions section on longer documents. Using questions and answers to get across information can increase client understanding.

Make it accessible. Vulnerable clients may have specific needs, which should be reflected in your communications. It could be that large print or braille would make a document easier for them to read, or perhaps an audio recording or video is a better “durable medium” for your advice than a written report.

Appropriate and timely

Relevant. Keep communications and content relevant to your client and proposed solution. Including irrelevant content can be confusing and seen as a barrier to empowering your client to act.

Timely. If you’re wanting to re-enforce a concept from a meeting, send the communication shortly afterwards so the concept is still fresh in your client’s mind. If there is a key decision point or event in your client’s life, send communications in plenty of time to allow them to act, but not so far in advance as they’ve forgotten about it by the time the event occurs.

Communication channel. Think about the best form of communication to get the message across in the timeliest way. A message via a client portal or text message is much quicker and easier as a reminder or to convey a simple message. For a complex concept or where you need to convey a large amount of information, an email or letter is more appropriate than a text message.

Ask for feedback

Ask for feedback from your clients on the frequency and content of communications. This is useful for three reasons:
1. You’re giving your client the opportunity to contact you, so if they have an issue, this is the perfect excuse for them to get in touch.
2. You’re also providing an opportunity for your client to tell you that they’ve not read, or even received, your communication.
3. If they have read your communication, you can then use their feedback to adjust future communications to make them more engaging, timelier and improve readability.

Clear communications are an excellent way of stopping misunderstandings, empowering your client to make decisions and increasing client advocacy. It’s well worth putting the time into reviewing and improving your communications to make them as clear as possible.