Estimated values of Commercial Opportunities
Updated
Commercial Opportunities
Opportunity | Estimated Opportunity Value |
Prospects will "maybe" use the adviser's services in the future Prospect intends to use the adviser's services in the future | Financial advice: £7,500 Estimates: Taking steps to help prospective clients come to a decision on whether to become a client results in a new client 50% of the time. Lifetime Value of one client assumed to be £15k. So £15k x 50% = £7,500 Mortgage advice: £300 Estimates: Taking steps to help prospective clients come to a decision on whether to become a client results in a new client 50% of the time. Lifetime Value of one client assumed to be £600. So £600 x 50% = £300 Protection advice: £300 Estimates: Taking steps to help prospective clients come to a decision on whether to become a client results in a new client 50% of the time. Lifetime Value of one client assumed to be £600. So £600 x 50% = £300 |
Financial advice: £1,875 Estimates: 25% of these opportunities result in a conversation with a family member who may be a suitable client. 50% of those conversations result in a new client. Lifetime Value of one client assumed to be £15k. So £15k x 25% x 50% = £1,875 | |
Client "not sure" they need help planning their family's future | Financial advice: £1,125 Estimates: 15% of these opportunities result in a conversation with a family member who may be a suitable client. 50% of those conversations result in a new client. Lifetime Value of one client assumed to be £15k. So £15k x 15% x 50% = £1,125 |
Financial advice: £1,875 Estimates: Asking to recommend leads to 1 additional recommendation per client per year. 25% of those recommendations get in touch. 50% of those that get in touch become a client. Lifetime Value of one client assumed to be £15k. So £15,000 x 50% x 25% = £1,875 Mortgage advice: £150 Estimates: Asking to recommend leads to 1 additional recommendation per client per year. 50% of those recommendations get in touch. 50% of those that get in touch become a client. Lifetime Value of one client assumed to be £600. So £600 x 50% x 50% = £150 Protection advice: £60 Estimates: Asking to recommend leads to 1 additional recommendation per client per year. 20% of those recommendations get in touch. 50% of those that get in touch become a client. Lifetime Value of one client assumed to be £600. So £600 x 20% x 50% = £60 Equity Release advice: £575 Estimates: Asking to recommend leads to 1 additional recommendation per client per year. 20% of those recommendations get in touch. 50% of those that get in touch become a client. Lifetime Value of one client assumed to be £2,300. So £2,300 x 50% x 50% = £575 | |
Client would appreciate help getting insurance to cover their mortgage payments | Mortgage / Protection advice: £150 Estimates: 25% of those clients ultimately take out protection. Lifetime Value of one client assumed to be £600. So £600 x 25% = £150 If they answer "Yes and my adviser is arranging it for me" we do not included this in the value calculation. |
Client asked to be contacted in one, two or three years time to review their protection | Mortgage / Protection advice: £300 Estimates: 50% of those clients ultimately take out protection. Lifetime Value of one client assumed to be £600. So £600 x 50% = £300 |
Client would like help getting income protection, a critical illness policy or life insurance | Mortgage / Protection advice: £75 Estimates: 50% of those clients are contacted, 25% end up taking out a further policy. Lifetime Value of one policy assumed to be £600. So £600 x 50% x 25% = £75 |
